‘Star Wars’ Toy Sales Fall in 2017 as Movie-Tie Fatigue Sets In

Written by  on January 18, 2018 

That doesn’t bode well for Hasbro Inc., which has the main “Star Wars” toy partnership, or Jakks Pacific Inc., which has a secondary license. Jakks said it couldn’t comment on “Star Wars” sales, but that merchandise tied to “Moana,” another Disney film, “remains very strong.” Hasbro declined to comment.

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