‘Star Wars’ toy sales fall as movie tie-in fatigue sets in

Written by  on January 19, 2018 

The warning signs for the toy industry started last year when “Cars 3” — considered a surefire success — proved lackluster for licensees such as Mattel Inc. Now, toy makers’ big bets on movie tie-ins look downright bleak. Playthings based on the “Star Wars” saga — the franchise that kicked off the whole …

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