Hasbro’s CEO Is Trying to Explain Why ‘Last Jedi’ Toy Sales Were So Lukewarm

Written by  on March 28, 2018 

But when “The Force Awakens” came out, there was pent-up demand for all things Star Wars. … Sales of Star Wars toys unexpectedly declined last year. … The Star Wars slump has fed the idea that consumers are suffering from broader franchise fatigue, brought on by too many movie sequels, spinoffs …

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