Is Disney Setting Itself Up for Failure by Thinking Too Big With ‘Star Wars’?

Written by  on February 12, 2018 

Disney is in the business of repetitive cash flow: franchises and sequels that produce big box office grosses, merchandise sales, home entertainment revenue, theme parks and more. If there’s a way to monetize content, the Mouse House will find it. As such, CEO Bob Iger and Lucasfilm head Kathleen …

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