‘Star Wars’ Franchise Crosses $4 Billion, Eclipsing Disney’s Lucasfilm Price

Written by  on December 29, 2017 

From the get-go, Wall Street analysts lauded The Walt Disney Co.’s decision in 2012 to buy Lucasfilm — home of George Lucas’ Star Wars franchise — despite a high price tag of $4.06 billion. They weren’t wrong in their enthusiasm for Disney chairman/CEO Bob Iger’s empire-building. Combined …

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