Why Hasbro Thinks Star Wars Toys Are Still a Big Deal

Written by  on February 19, 2018 

Hasbro (HAS – Get Report) has made bank off Star Wars toys over the last few years. But, sales came under pressure during the holiday season as the latest film installment, Star Wars Ep. VIII: The Last Jedi, didn’t live up to some fans expectations. The rare sales miss for Hasbro from a bread and butter …

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